Running Experiemnts to test your guesses.

Running experiemnts is not something you want to think about and not do something about.  Experiements and learning from them is the blood line of building a sustainable business model first and one that is profitable later.

Experiments are no more than testing of ideas or guesses.  These guesses are critical for you to get started since that is all you have with an idea, that is a guess.  A guess that what you think is good is true and good for others.

So by getting out of building and have an interaction by interviewing your customer segments about what they want, how they want it, and how much are they currently or would be willing to pay for your idea is critical to understanding if you are on the road to profits.